I-League Logos

The I-League is India’s professional soccer league.

Only formed in 2007, the organization still lacks the marketing finesse to legitimize the sport in cricket-mad India.

That’s not to say that India lacks a rich and fascinating soccer tradition. The Durand Cup is the third oldest association football competition in the world, and Mohun Bagan is one of the oldest teams in Asia, having been founded in 1889.

Even the stadia reflect the sport’s popularity. Salt Lake Stadium, shared by a number of teams, seats 120,000 spectators, making it the second largest after May Day Stadium in Pyongyang.

While some foreign coaches have bemoaned the lack of professionalism in the league, perhaps its least impressive elements are the team crests. Echoing the DIY elementary school vibe of the Florida Marlins home run indicator, it’s hard to blame fans for eschewing gear adorned with these aesthetically-challenged logos.

This project sought to update each team’s crest, maintaining crucial elements of color, style and history, while creating a more modern mark that each club could be proud to wear on their kits. Original logos are on the left; mine are on the right.