The South Asian American Digital Archive is the only independent non-profit organization working to document the rich history of South Asians in the United States and ensuring that our community’s stories are protected and preserved for future generations. In my capacity as SAADA’s Visual Design and Digital Strategy Manager, I rebooted the organization’s brand and website.

In the process of rebranding SAADA, I collaborated with the organization’s Executive Director to create a mark that was both symbolically rich and visually appealing than the previous logo. Through many iterations in which we explored concepts emphasizing South Asian culture, American culture, and digital media, we developed this logo:

This new mark features overlapping boxes that represent a combination of South Asian and American culture, forming an identity that is distinct, yet inclusive of its parts. Additionally, the pixel-like structure of the logo expresses the digital nature of the archive.

The website runs on Drupal, and utilizes the Twitter Bootstrap framework. It is clean and responsive, employing subtle colors and an implied 12-column grid that provides structure without drawing attention away from the fascinating items that comprise the archive.

Located in Onset, Massachusetts, the Onset Campground is sponsored by the Community of Christ. Facilities include a historic tabernacle, private cottages, campsites, a multipurpose dining hall, meeting rooms, guest rooms, softball field, volleyball court, tennis courts, playground and private beach. Daily, weekly, and seasonal rentals are available for community and not-for-profit organizations.

As part of the iQuilt Project, EnvisionFest was a citywide festival held on September 29, 2012 in Hartford, Connecticut. Passports were distributed to attendees, who were able to get their passports stamped at cultural landmarks throughout the city. The project brief included original designs for 13 landmarks, while some stamps previously designed for the Hartford Museum Passport were also used during the festival.

Truck & Barter Farms will be opening its doors in 2012. A farming concern located in the heart of the city, Truck & Barter will utilize small-scale farming practices to provide fresh produce and part-time employment to the population of greater New Orleans. In addition to the logo mark, I designed the cover of the Farmer’s Memo Book (based on the mid-century farmers’ memo books) and the organization’s website.

As an Online Producer at the Human Rights Campaign, contributed heavily to the redesign of HRC.org in September 2011. Developed graphic assets for social media, managed the organizations Google Grant, designed, implemented and analyzed multivariate tests, modified templates in WordPress and ExpressionEngine, and designed the site’s mobile user interface.

This website was bartered for outstanding cabinetry work by Southcoast Custom Woodworking. The owner, Bruce Dionne, asked that the website be very easy to update and primarily serve to drive visitors to contact him via phone, email or visit.

These ad hoc projects include marks for a [subsequently elected] city council candidate, municipal branding explorations, a film festival and a music promotions company.